AMCON apprentices participate in the statewide educational initiative “AZuBI” organized by the daily newspaper publishers for trainees in Lower Saxony and Bremen.
“AZuBI” stands for “Work-Future-Education” and is a statewide educational initiative by the daily newspaper publishers for trainees in Lower Saxony and Bremen. The initiative’s goal is to encourage apprentices to regularly read the daily newspaper. It aims to strengthen the reading and media literacy skills of trainees, broaden their general knowledge, foster interest in local events and municipal politics, and actively prepare them for their professional and private futures.
During the “AZuBI” project, AMCON provides its apprentices with a twelve-month subscription to the locally based regional daily newspaper in the form of an e-paper. To monitor progress, regular quizzes on articles from the past weeks are conducted, focusing on economics, politics, and regional news.
The objectives of the educational initiative are:
Promotion of reading skills and text comprehension
Increase in general knowledge
Improvement of vocational training
Enhancement of media literacy skills